PARIC :: THE NEXT LEVEL STARTS HERE

Paric was the contractor for the $40 million transformation of the old Ford Motor Company plant into loft residences. The 245,000-square-foot building at 4100 Forest Park Avenue is now known as West End Lofts, with 120 one- and two-bedroom units priced at $160,000 to $350,000. The lofts range from 760 square feet to more than 1,600 square feet. The building's first floor has about 30,000 square feet of retail space that includes a restaurant, bank and boutique stores.